Track how a brand is performing on Instagram over time

Overview

Understanding how a brand is really doing on Instagram means checking its follower count, scrolling its recent posts, and reading through comments to get a feel for what the audience actually thinks, then doing it again later to see what changed. Done by hand it's slow and impressionistic, and you rarely have the patience to read every comment.

Why it's hard

Instagram's API won't give you a competitor's data, the sentiment that matters is sitting in the comments, and a single snapshot tells you nothing without an earlier one to compare it to. Tracking change by hand is the part nobody keeps up.

How Reduck does it

Reduck runs in your own session and turns the vibe-check into a measurable, repeatable report. Your agent fetches the profile and recent posts, pulls the comments under each one, tracks engagement, and reads the sentiment so you learn not just the numbers but the mood behind them. It exports a dated report you can compare over time.

What your agent does

• Fetch a brand's profile and recent posts
• Pull the comments under each post
• Track engagement and follower count
• Read the sentiment behind the comments, not just the count
• Export a dated report you can line up against earlier runs

Who it's for

• Marketers watching competitors or their own brand
• Social and community teams tracking sentiment
• Founders keeping an eye on a category