Track how a brand is performing on Instagram over time

Overview

Marketers, social and community teams, and founders watch how a brand does on Instagram, their own or a competitor's. They want to know whether its audience grows, which posts get engagement, and what people say in the comments, and to see how that changes from one month to the next. To get it, someone checks the follower count, scrolls the recent posts and reads the comments under each one, then does it again later to compare.

Why it's hard

Instagram's API won't give you a competitor's data, the sentiment that matters is sitting in the comments, and a single snapshot tells you nothing without an earlier one to compare it to. Tracking change by hand is the part nobody keeps up.

How Reduck does it

Reduck runs in your own session and turns the vibe-check into a measurable, repeatable report. Your agent fetches the profile and recent posts, pulls the comments under each one, tracks engagement, and reads the sentiment so you learn not just the numbers but the mood behind them. It exports a dated report you can compare over time.

What your agent does

• Fetch a brand's profile and recent posts
• Pull the comments under each post
• Track engagement and follower count
• Read the sentiment behind the comments, not just the count
• Export a dated report you can line up against earlier runs

Who it's for

• Marketers watching competitors or their own brand
• Social and community teams tracking sentiment
• Founders keeping an eye on a category